{"product_id":"hbrs-10-must-reads-on-strategic-marketin","title":"HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)","description":"NEW from the bestselling HBR’s 10 Must Reads series.\u003cbr\u003eStop pushing products—and start cultivating relationships with the right customers. \u003cbr\u003e\u003cbr\u003eIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. \u003cbr\u003e\u003cbr\u003eLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:\u003cbr\u003e\u003cbr\u003e•\tFigure out what business you’re really in\u003cbr\u003e•\tCreate products that perform the jobs people need to get done\u003cbr\u003e•\tGet a bird’s-eye view of your brand’s strengths and weaknesses\u003cbr\u003e•\tTap a market that’s larger than China and India combined\u003cbr\u003e•\tDeliver superior value to your B2B customers\u003cbr\u003e•\tEnd the war between sales and marketing\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:\u003cbr\u003eHBR’s 10 Must Reads: The Essentials\u003cbr\u003eHBR’s 10 Must Reads on Communication\u003cbr\u003eHBR’s 10 Must Reads on Collaboration\u003cbr\u003eHBR’s 10 Must Reads on Innovation\u003cbr\u003eHBR’s 10 Must Reads on Leadership\u003cbr\u003eHBR’s 10 Must Reads on Making Smart Decisions\u003cbr\u003eHBR’s 10 Must Reads on Managing Yourself\u003cbr\u003eHBR’s 10 Must Reads on Teams\u003cbr\u003e\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47521757790433,"sku":null,"price":595.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/9033\/0593\/files\/9580613482694.jpg?v=1764169662","url":"https:\/\/perfectbookhouse.com\/products\/hbrs-10-must-reads-on-strategic-marketin","provider":"PERFECT BOOK HOUSE","version":"1.0","type":"link"}