{"product_id":"leading-digital","title":"Leading Digital Turning Technology Into Business Transformation","description":"\u003cb\u003e\u003ci\u003eBecome a Digital Master--No Matter What Business You're In\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e If you think the phrase \"going digital\" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about \u003ci\u003ethe other 90-plus percent of the economy?\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eLeading Digital\u003c\/i\u003e, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to \u003ci\u003einvest\u003c\/i\u003e in digital capabilities, and how to \u003ci\u003elead\u003c\/i\u003e the transformation. Within these parts, you'll learn:\u003cbr\u003e \u003cbr\u003e * How to engage better with your customers\u003cbr\u003e * How to digitally enhance operations\u003cbr\u003e * How to create a digital vision\u003cbr\u003e * How to govern your digital activities\u003cbr\u003e \u003cbr\u003e The book also includes an extensive step-by-step transformation playbook for leaders to follow.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eLeading Digital\u003c\/i\u003e is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.\u003cbr\u003e","brand":"Harvard Business Press","offers":[{"title":"Default Title","offer_id":47521705722081,"sku":null,"price":979.3,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/9033\/0593\/files\/18229643482766.jpg?v=1764168234","url":"https:\/\/perfectbookhouse.com\/products\/leading-digital","provider":"PERFECT BOOK HOUSE","version":"1.0","type":"link"}