{"product_id":"new-rules-for-business-get-ahead-or-get","title":"New Rules of Business","description":"\u003cp\u003eTreating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.\u003cbr\u003e Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.\u003cbr\u003e New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.\u003cbr\u003e This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.\u003c\/p\u003e","brand":"Penguin Books India PVT, Limited","offers":[{"title":"Default Title","offer_id":47521874378977,"sku":null,"price":209.3,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/9033\/0593\/files\/1185463482239.jpg?v=1764188938","url":"https:\/\/perfectbookhouse.com\/products\/new-rules-for-business-get-ahead-or-get","provider":"PERFECT BOOK HOUSE","version":"1.0","type":"link"}