{"product_id":"one-plus-one-equals-three","title":"One Plus One Equals Three","description":"\u003cp\u003eHow do you make something out of nothing?One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.Praise for Creative Mischief:'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":47498236756193,"sku":null,"price":500.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/9033\/0593\/files\/7779953482703.jpg?v=1763725112","url":"https:\/\/perfectbookhouse.com\/products\/one-plus-one-equals-three","provider":"PERFECT BOOK HOUSE","version":"1.0","type":"link"}